Boeing Prepares PR Machine in Run-Up to Paris Air Show

24/7 Wall St.

Boeing 787 VietnamThe biennial Paris Air Show officially begins on Monday, June 15, but the two big commercial jet builders have already begun ratcheting up the public relations portion of the show. Given the boom in orders over the past several years, and the relatively low number of new orders so far this year, both Boeing Co. (NYSE: BA) and Airbus may have to focus on something besides large new orders for commercial planes.

Earlier this week, Airbus announced that it had received a firm order for 10 A321 and two A320 single-aisle planes from U.S. ultra-low-cost carrier Frontier Airlines. Neither part of the order includes the new engine option that Airbus is pushing. That is likely due to Frontier’s desire to remain an ultra-low-cost carrier and partly to fuel costs that are expected to remain low for several more years.

Airbus also announced that an A350 XWB dual-aisle wide-body destined for…

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